UNITED WE STAND is an inspiring ofc employee generated video program produced in partnership with the Specialty Restaurant Group at Darden and Kaltura to celebrate extraordinary culinary and service employees in the 2014 Team Member of the Year Awards. This montage clip kicks-off with Harald Herrmann (SRG President) inviting 200 restaurant General Managers and Managing Partners to upload a 1-2 minute nomination video to a custom video portal site powered by Kaltura’s MediaSpace platform. The response was amazing with 300 video submissions uploaded in a single month by restaurant leaders nationwide, spanning The Capital Grille, Yard House, Bahama Breeze, Seasons 52, and Eddie V’s. The videos were watched 3,245 times with 63% of views on computers, 23% on mobile devices, and 13% on tablets.
BE POST WORTHY is an ofc original series produced in partnership with Olive Garden to inspire amazing guest service. The 5-minute documentary provides an intimate and emotional look at how social media acts as both a mirror and amplifier of guest service. The video is anchored by unguarded server reactions to reading actual guest social media posts (positive & negative). The servers then share how and why they serve at Olive Garden, with a special focus on making emotional connections with guests and team members alike.
GAME CHANGERS is an ofc original series produced in partnership with PepsiCo to inform and inspire employees about the company’s Diversity & Inclusion initiatives. The video opens with an intimate conversation between Derek Lewis (SVP & GM – Pepsi North America Field Operations) and Linda Reddy (SVP HR & CHRO – PepsiCo Americas Beverages). Members of the company’s Diversity Advisory Board then introduce each plank of the D&I strategy including organization health score improvements and soundbites from a spectrum of employee participants. Don’t miss the epic ending with Derek’s legendary Gatorade bath as he encourages employees to “Get in the Game!”
A CLOSEUP OF IN-STORE PERFORMANCE is a fast-paced product marketing video ofc produced for Nielsen to launch their innovative Nielsen Mirrow image recognition service into new markets. The video presents intriguing perspectives about the mobile app’s impact on in-store merchandising ROI from executives at Nielsen and Nielsen clients including Coca-Cola, Heineken, Danone, and DE Master Blenders. Cameras also capture an in-store representative’s hands-on experience using the intuitive service while a member of the Nielsen Mirrow team highlights the magic behind the technology.
I AM ILRAA is an ofc original series produced for the Cornell University School of Industrial & Labor Relations. The series profiles fascinating ILR alumni and the myriad ways they’ve re-connected with Cornell thru the Alumni Association. Watch this 2-minute episode featuring Roland Lange ’89, Head of Sports Partnerships at YouTube, and step inside Google’s amazing NYC office!
Better than a Furby! We’re thrilled that Ragan and PR Daily recognized ofc: office channel with the 2013 Ace Agency Award for Internal Communications. Here’s what they said:
OFC: Office Channel launched in 2012 with a bold idea: that it could create company-sanctioned content that employees would actually want to watch and participate in. OFC is an interactive video platform and production studio delivering content on a YouTube-like portal behind the firewall. OFC is doing custom video production for clients, including Darden Restaurants and Unilever. One project highlighted “green living gone wrong,” with moments such as the executive who showers endlessly while singing “YMCA.” OFC also encouraged employee-generated video for an Olive Garden program that resulted in 343 video submissions and 5,939 views.
ofc: office channel (ofc.tv) was founded on the belief that storytelling can help employees uncover the joy in their work, leading to more productive and successful teams. ofc is an award-winning interactive video channel and production studio helping companies like Olive Garden, PepsiCo and Unilever earn employee attention when cat videos have conquered the coffee break. ofc’s cable TV veterans create buzzworthy corporate communications that we call “cubicle size reality tv”, featuring employees in front of the camera promoting key company initiatives. It’s all about engaging employees with amazing custom company content they actually want to watch with quantitative measurement of how and when they’re watching. ofc has partnered with Kaltura in offering their MediaSpace social video portal platform to surface best practices and elevate the company as a community by enabling employee generated video. In addition, ofc injects fresh workplace content into company Intranet sites by licensing motivation/inspiration, health/wellness, and business/technology clips from major media partners.
Watch ofc: office channel founder & ceo, Jordan Berman, identify key trends in at-work media consumption and share proven strategies for programming your company’s employee video channel in his dynamic presentation, “YouCube: Making Workplace Video Work.” Berman answers the question, “What’s On?” during his insightful and entertaining seminar at the 2013 Kaltura Enterprise Video Summit. Engage and energize your employees with a powerful new approach to storytelling that grabs attention in a sea of Gangnam Style videos.
WINNING SPIRIT is an award-winning ofc employee generated video program produced in partnership with Olive Garden and Kaltura to inspire restaurant GMs at their annual leadership conference. The 3-minute case study video highlights an ofc teaser spot inviting 800 Olive Garden general managers to share how they’ll win in the coming year. GMs unleashed a tidal wave of creativity and passion, uploading an astounding 343 video submissions that generated 5,939 views across computers (62% of views), mobile (30% of views) and tablet devices (8% of views). ofc then assembled the best clips into a 4-minute montage video that opened Olive Garden’s annual leadership conference and electrified attendees.
BANNED BY SL: SUSTAINABLE LIVING is an ofc original series produced in partnership with Unilever to celebrate smarter greener living among employees in a fun and fresh new way. Watch Sarah Lane, Unilever Director of Sustainable Living, shock and awe your eyes with the ultimate caught-on-camera moments of green living gone wrong committed by actual Unilever employees. In this “Endless Shower” episode, Sarah streams surveillance footage of a Unilever executive taking a 10-song shower with a hilariously soapy serenade to Snoop Dogg, The Village People, and more.